GRAND PRIX OF COSMETICS
Bubbles, sweets and music were there for this 12th edition of the Geneva Cosmetics Grand Prix
Published by the Ringier group, the high-end women's magazine Edelweiss brought together the world of cosmetics in Geneva for the election of the flagship products of the year. Red zone was in charge of the concept and overall layout of the spaces on the Glamor chic theme.
Customer :
Business
Date :
November 2014
Project Type:
Ceremony
Places :
Hotel Le Starling – Geneva
Because our guests are worth it!
Our approach
STRATEGY
Create a meaningful event
CONSULTING
Our know-how at your service
DESIGN
Extra magic
Define a place that can accommodate 400 people in a luxurious setting with easy access to Geneva.
Conceptualize the evening with an overall layout and visual communication respecting the Glamor codes of the event.
PRODUCTION
Our professions in action
PRODUCTION
Arrange the Zermatt room of the Starling with lounge areas allowing visibility on all the screens broadcasting the ceremony live.
PRODUCTION
Create a feminine atmosphere with light effects in blue and pink tones.
Demarcate certain spaces in the room with very present and precise lighting.
Management of video broadcasting on several giant screens to allow all guests to enjoy every moment of the awards ceremony.
